As consumers, it is critical that the healthcare professionals (HCPs) that are caring for us and our families have all the medical information they need to provide the best care.
As manufacturers, it is equally as critical to ensure the most scientifically accurate information is available for healthcare professionals to use in an accessible way — helping them to make the right decisions at the right time for their patients.
Hence the formation of phactMI — pharma collaboration for transparent Medical Information. phactMI is an organization of 30+ pharmaceutical company Medical Information leaders, with a common mission- helping to communicate the value of Medical Information to HCPs.
Medical Information (MI) within the pharmaceutical industry plays a significant role in supporting the information needs of the medical community, patients, and caregivers. MI professionals from their respective companies have access to the most accurate and up-to-date information on their products. By sharing this when requested, MI facilitates the safe and effective use of medicines and informs healthcare decision-making, which has a positive impact on patient care.
Patrick Reilly, former head of Medical Information at Bristol-Myers Squibb and now CEO of phactMI notes “My charge is to further evolve phactMI to enable greater transparency and access of medical information for healthcare professionals. Relevant, accurate, and timely information is the foundation of good medical practice and leads to better clinical decisions.”
The current Medical Information (MI) market is saturated with many sources, offering a range of MI solutions to HCPs. However, HCPs do not have a solution for quick and easy access to MI. Pharmaceutical companies are best suited to provide this type of MI service to HCPs, as they have access to the most up-to-date and robust repository of clinical information.
However, due to the public need to separate commercial activity from MI, highly regulated pharmaceutical companies have been challenged to provide content and channels that are easy to find and navigate. HCPs may find the experience of navigating MI content cumbersome and difficult to find answers within formats such as medical letters.
Patrick has uniquely positioned phactMI to support the industry and offer HCPs a trustworthy, unbiased platform for the most up-to-date clinical information. As a non-commercial body, featuring multiple competing products, phactMI may support the industry to provide the contemporary digital experience that HCPs desire. Patrick is currently leading phactMI in the exploration of an all-inclusive website whereby HCPs can seek answers to their questions in an efficient way.
Patrick is committed and passionate about phactMI and medical information. Patrick’s qualities as a leader combined with his vision of innovation is the perfect combination to lead an organization like phactMI.
